European Heritage Collection, where classic designs and true luxury blend in perfect harmony

Looking at Tradition to Design Future living

It is an honor to present the European Heritage Collection, a collection of truly unique and exclusive furniture that has been imagined, designed and produced under the direct supervision of an Italian “Maestro” Giuseppe Negri.

Produced in a state of the art factory in Binh Duong, Vietnam while using techniques that comply with the strict rules that govern the production of classical furniture according to the “rule of art” (“a regola d’arte”, in Italian), rules which have not changed since the Middle Ages.

Our European Heritage Collection brings together extraordinary furniture items belonging to different periods of the history of the “Old World” or “Old Continent” such as the incredible French furniture and the particular furniture styles of the Louis XIV Louis 14th, Louis XV Louis 15th or Louis XVI (Louis 16th ) periods as well as French furniture inspired by the “Empire” period under the reign of Napoleon. English historical periods are also represented with some items inspired by the famous Chippendale style.

Never before was it possible to purchase in Vietnam such truly luxurious and perfect antique furniture reproductions such as those belonging to our classical European Heritage Collection. Until now, all the furniture produced by this Italian luxury classical furniture producer was reserved for export to the most distinguished retailers around the world, from the United States to the Arab Emirates.

Absolute luxury in the form of classical European furniture is now available online in Vietnam and neighboring countries (Thailand, Laos and Cambodia).

French furniture became famous under different periods of French history, ranging from the French Regency (“Régence”) to the above-mentioned Louis 14, Louis 15 and Louis 16 periods or the later “Empire” period resulting from the Napoleonic campaigns in Africa.

Through our partnership with an Italian furniture producer, with a factory in the outskirts of Saigon / Ho Chi Minh City (Vietnam) that is specialized in producing high-end and luxury historical European classical furniture reproductions.

All furniture items, from French, Italian and English periods and, generally speaking, of European Heritage, are inspired from the finest French, Italian and English craftsmanship traditions of the XVIII (18th) and XIX (19th) century, achieving a perfect balance between the time-proven demanding standards needed to produce masterpieces of this kind, with a slight touch of more modern aesthetic trends to suit the contemporary lifestyle of our discerning customers in Vietnam, Thailand, Cambodia or Laos.

Classical masterpieces produced under the direct supervision of an Italian “Maestro” in strict compliance with “A Regola d’Arte” standards

Each masterpiece is made according to the demanding standards of “A Regola D’Arte” while under the direct supervision of a true Italian master craftsman like Giuseppe Negri. Our partner, an Italian furniture producer, Encore IHF, manufactures jewellery quality furniture. Ancient methods used to produce furniture fit for kings, such as lost wax (“cire perdue”) casting for the production of delicate and elaborate brass accents provide the finishing touch for this exclusive range of luxury furniture.

The master craftsman at the helm of the furniture production is an Italian, Giuseppe Negri. He grew up in Brianza, located at the heart of the Italian high-end furniture production for centuries. Furniture production, as a craft and a tradition was passed on to him by the hands of his father, a renowned master artisan and craftsman. The family name has been mentioned in various books to illustrate and identify Italian furniture masters (“maestros”) of the first half of the 1900s.

In addition to his hands-on experience in producing traditional European furniture, Giuseppe Negri has acquired a deep understanding of the different trends across different periods as he worked for 30 years as a professor teaching the “History of European Furniture” at the School of Art in Como, Italy. Through the course of his career as a professor, Giuseppe acquired an extensive knowledge of all periods, styles and their detailed characteristics in the History of European Furniture.

Giuseppe’s life-long experience with furniture spans over 45 years and includes trading and appraising antiques, restoring antique furniture as well as designing and crafting luxury classical furniture. His incomparable career and in-depth understanding of classical styles acquired over these years of personal experience and learning from masters of the past century have given him a thorough understanding of the different techniques applied by his predecessors. It is in now way an exaggeration to affirm that he can manufacture furniture fit for kings and nobility.

Timeless masterpieces produced applying ancient techniques and respecting the strictest standards required of true luxury furniture

Our entire collection of European heritage furniture (Classical English, Italian and French furniture styles) has been produced in a factory where machines are rarely used, skill and hands being the main components. Only carefully selected raw materials are used in creating these handcrafted works of art.

An ancient technique that is required to make these timeless furniture pieces is the technique of lost-wax casting that, if carried out by expert hands, can produce delicate and beautifully detailed works of art.

In this collection of classical European furniture, some pieces are gilded with the finest gold-leaf. This technique involves skill, patience and true passion for the finest of things.

Encore’s origins take their roots from within a team of people passionate about furniture with an extensive track-record of achievements and success at Theodore Alexander, a world-wide famous brand, known for the impeccable quality of its classical furniture range. Encore’s current management team includes Stelvio Guglielmi who was formerly CEO of Theodore Alexander, David Pemberton was a major investor and UK distributor, Carlo Zavagno acted during several years as Vice-President of Operations. In true adventurous fashion, after selling their shares and stock-options in TA, this band of friends reunited in 2008 to form Encore, building a state-of-the-art manufacturing plant in Vietnam. Their audacious project soon saw the arrival of Italian investors belonging to a well-known Italian high-end furniture company.

Bringing together the huge talent of a master craftsman, Giuseppe Negri along with the savviest of management teams with their unique wealth of complementing expertise in design, knowledge of European classical periods, furniture styles and workmanship is truly a rare feat. Take advantage of this unique opportunity to own a collector’s furniture item, made by a company dedicated to offering you true value for the very best classical designs in home furnishings, accessories and lighting available today. Using time-tested European production techniques and exclusive imported materials under the supervision of an Italian master artisan, you are sure to purchase transitional designs with one foot in the past and the other firmly entrenched in the present. Such works of art will combine perfectly with today’s high end interiors and without doubt, be tomorrow’s heirlooms.

This extraordinary classical European furniture collection, composed exclusively of luxury and high-end pieces, is now available for purchase online in Vietnam and neighboring countries (Laos, Cambodia, Thailand, etc.).